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Tennis icon Sania Mirza recently voiced her appreciation for an Urban Company advertisement titled ‘Chhoti Soch’ (Small Thinking), which champions the right of individuals to work with dignity and be acknowledged for their efforts, regardless of gender. The ad, shared on social media, struck a chord with Mirza as it resonated with her own experiences of facing gender biases and societal expectations throughout her career.
The nearly four-minute commercial portrays the story of a beautician who faces unwarranted scrutiny from her family and community after purchasing a car, prompting a heartfelt conversation with her initially disapproving brother. The poignant dialogue between the siblings encapsulates the struggles faced by women in overcoming societal stereotypes and emphasizes the importance of recognizing their hard work and achievements.
Impressed by the ad’s message, Mirza took to social media on March 1 to express her thoughts. Reflecting on her journey as a trailblazing athlete, she highlighted the tendency of society to focus on trivial matters such as appearance and personal life choices, rather than acknowledging the talent and dedication of women in their respective fields.
Mirza’s post underscored the need for a broader dialogue on societal attitudes toward women’s success, urging for introspection and a shift away from ingrained gender expectations. She commended Urban Company for initiating such conversations through their advertising campaign and emphasized the importance of challenging existing norms to foster a more inclusive and supportive environment for women.
The tennis star’s powerful message resonated with many, prompting further discussions on the need for greater recognition and appreciation of women’s achievements beyond superficial metrics. Mirza’s advocacy serves as a reminder of the ongoing struggle for gender equality and the importance of confronting societal biases to create a more equitable world for all.
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